The Headline: The biggest headline out of this year’s Azteca Upfront roadshow was Azteca’s first U.S. produced original scripted series, “El Muro,” (“The Wall”) announced in NYC on April 5. Azteca was the first Spanish-language network to announce a new series that hints at President Trump’s wall. Other noteworthy Azteca news includes:
New Shows: In addition to returning popular programming like “Al Extremo” and gameshow hour “La Hora Ganadora,” Azteca announced 2 new original scripted series: “El Muro,” a hauntingly familiar drama set on the border between Arizona and Mexico, and “El Manicomio,” a thriller series about a reporter who investigates her grandmother’s mysterious death in a psychiatric hospital, and pays the ultimate price. New dramatic series announced include “Vis a Vis,” the award-winning Spanish series about a woman sent to prison, and documentary-style mystery series, “Relatos Misteriosos.” For the third year in a row, Azteca has the exclusive Spanish-language broadcast rights to the MISS UNIVERSE® Competition. New sports programming brings boxing and mixed martial arts (MMA) to Azteca’s airwaves. Full details on all programming here.
New Stations: Azteca’s Upfront roadshow stopped in Miami on April 6 to celebrate the opening of full-power Azteca station, WGEN – one of several new affiliates added to the network’s Station Group in 2017. Local station deals have also been a focus – Azteca recently announced a new exclusive preseason Spanish-language broadcast partnership between Los Angeles affiliate KAZA and the NFL/Los Angeles Chargers.
Digital Developments: Azteca’s biggest tech announcements to advertisers this year include new strategic partnerships with Videology, bringing digital and linear programmatic targeting and better network insights for buyers, and with Zype, bringing Azteca’s news and entertainment content across all major OTT platforms.
For more about all of Azteca America’s Upfront news, view the full press release here.